An effective marketing campaign in Japan involves much more than a word-by-word translation of your existing materials. In order to build the presence of your brand in a new market, attention must be paid to everything from design and colour schemes, to tone and messaging style. If you are new to Japan, getting branding right from the start will deliver momentum and customer trust. And if you are established but struggling to capture market share, optimising your strategy may be the key to the progress you wish to unlock.
At OPTI, we strive to ease the challenges faced by companies who want to keep the essence of their message intact and be understood by a new audience at the same time. Our services and promises include:
Online marketing, web design and translation
The internet creates plentiful opportunities for brands wishing to reach their customers quickly and at a minimal cost. Given the country’s level of technological development, Japanese customers are particularly inclined to shop online, use social media platforms and be exposed to online marketing. Whether used as a sales channel or a means of advertising your product or service, creating an online platform can be a critical step of your brand’s growth in Japan. From providing translation services to technical assistance, we can ensure your digital strategy aligns with the broader goals of your business and delivers a faultless customer experience.
Trade shows and seminars
Trade shows allow brands to gain publicity for their products and services, meet customers and competitors, and detect trends in the industry as a whole. At OPTI, we can support you at trade shows and seminars to make sure you get the most out of each opportunity to promote your brand.