We will remove the burden of having to do everything by yourself. Crucially, we estimate your product or service’s chances of success in Japan, delivering honest and thorough feedback at each stage in the process. The first step, therefore, is to evaluate not only the size and shape, but also the prospects of your target market in light of macroeconomic developments. Different scenarios must be taken into account to illustrate the risks, as well as the opportunities faced by your business.
Then, by assessing a broad range of trustworthy data, reviewing existing research and interviewing key industry players and potential customers, we will gather market insights for your business from which a strategy can later be built. Depending on the specific nature of your business, our team can help you:
Japan’s consumer landscape is ever-changing and full of nuances. Products and services must be tailored to the unique behaviour and preferences of Japanese consumers, which they don’t always share with their western counterparts. The quality of pre-entry research often distinguishes companies who fail in Japan from those who succeed - our assimilation of well-rounded insights on your behalf will ensure your business falls into the latter category.
Trade missions allow companies to pinpoint crucial opportunities, meet potential associates and acquire first-hand experience in the business culture of a new market. From seminars to dinners and networking events, we design a trade mission that conforms to your objectives in Japan, supplying unmissable opportunities to meet partners in a wide range of industries and secure connections that could stay with you for life. We will take care of the logistics, such as accommodation, flights and transport, while you concentrate on fulfilling your central objectives.