About us

Who we are


OPTI is a Japan market entry specialist based in Tokyo. We started as a tax consulting firm, helping Japanese companies go global and optimise their business models from a tax perspective. However, we soon recognised the extent of challenge faced by foreign companies wishing to enter Japan or recognise their full potential after years of sluggish growth. Out of this realisation, our inbound support business was born.

Expanding into Japan offers plenty of incentives for businesses of any size: success in this market goes far beyond profit. Companies are exposed to new technologies and innovation, and strengthen their business model in its entirety by adhering to the high standards of Japanese customers. These advantages, however, are counterbalanced by drawbacks and barriers to entry ranging from government regulation to cultural misunderstandings. Understandably averse to risk, foreign companies often choose to invest their resources elsewhere and miss out on the long-term payoffs of establishing operations in Japan.

But with the right amount of preparation and qualified support, expanding into Japan need not be expensive and difficult. Our team at OPTI is highly experienced, knowledgeable on the difficulties faced by foreign companies in Japan, and in tune with what it takes to succeed in this tough yet rewarding market. Our mission is to provide our clients with tailored, detailed solutions, while minimising costs and making your business stand out among existing competition.

What we do

When undertaking a new business venture, every detail must be taken care of, and each risk - anticipated. For this reason, we provide all-encompassing market entry services, including:

  • Market research
  • Market entry strategy consulting
  • Business setup support
  • Marketing and PR
  • Recruitment and human resources
  • Tax and accounting services

We stay with our client from when they express an early interest in Japan to hiring their first employee and broadening their market share. Whether you are in your journey, get in touch to find out how we can simplify doing business in Japan and multiply the profitability of your company.


Our principles

  • Driven by results.
    • Given our wholehearted belief in the potential value of entering Japan, our core aim is seeing clients succeed and achieve growth in accordance with their overall corporate strategy.
  • Focus on the bigger picture.
    • Passionate about globalisation and broader macroeconomic developments, we strive to improve Japan’s business environment for foreign companies through our activities.
  • Long-term thinking.
    • We look beyond the immediate, simple answer and provide our clients with solutions that bring about sustainable growth.
  • Cultural awareness.
    • Achievement comes from cultures overcoming their differences and helping each other thrive. We bring about such cultural collaboration and solve common misunderstandings to create a world that works together.
  • Social impact.
    • Beyond profits and corporate strategy, businesses have a duty to the society in which they operate. We constantly work to strengthen our social impact and help our clients do the same.

If you would like to learn more about our services, please contact us.