Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "melody" color="#414042", export_to_template_context=True %} /* change your site's color here */

{% color "harmony" color="#209fd9", export_to_template_context=True %} /* change your site's secondary color here */

{% set topHeaderColor = "#209fd9" %} /* This color is solely used on the top bar of the website. */

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off











Marketing and PR

Faced by intense local competition and a culture far removed from your own, it is not enough to replicate marketing strategies that have worked for you so far and hope for the best. By underestimating the challenge, companies fail to get their brand out there and underperform in Japan relative to other markets: regardless of how good your product or service may be, failure to reach the right customers in the right way results in sluggish growth. Building from our familiarity with the nuances of language and culture, OPTI will help you adjust and standardize your marketing approach to broadcast a compelling message to your target demographic.

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Market entry consulting and strategy development 

A one-size-fits-all approach to entering the Japanese market does not exist. The options available can be quite overwhelming, and mistakes result in costly setbacks. Before making the decision to enter Japan, a detailed market entry business plan must be devised to keep you grounded at each stage in the process. At OPTI, we are passionate about giving businesses an elaborate roadmap, from selling to your first customer to becoming an established player in the marketplace.


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Business setup 

From cultural barriers, to government regulations and legal requirements, setting up a company in Japan can be a wearisome process. When in unfamiliar territory and unsure of your best option to gain market presence, hiring assistance streamlines the process and reduces the chances of unforeseen costs. Regardless of the route you choose, with our help you can enter Japan with confidence, unhindered by needless delays. Our deep specialism and knowledge of regulations, procedures and culture greatly reduces the complexity of starting your business in this flourishing marketplace.



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 Market entry research 

The Japanese business climate, while offering plentiful opportunities for both SMEs and large, multinational enterprises, is burdened by difficulties ranging from complex legal frameworks to a notorious business culture. The risks entailed in setting up a presence deters many foreign companies from making an investment in the first place. Despite its obvious and more discreet problems, Japan remains the world’s third largest economy, with a sophisticated consumer base and increasingly outward-looking government initiatives. In light of recent economic revival, there is plenty of optimism in a wide range of industries. When successful, businesses can dramatically increase sales and, given the way in which market entry creates a learning opportunity, enhance their business model in its entirety. However, one cannot assume that existing strategies leading to success elsewhere will translate to success in Japan: before making any decisions, you must understand the market and your product’s potential within it.



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Projects Completed
Projects Completed
Projects Completed
Projects Completed