How we can help

We will remove the burden of having to do everything by yourself. Crucially, we estimate your product or service’s chances of success in Japan, delivering honest and thorough feedback at each stage in the process. The first step, therefore, is to evaluate not only the size and shape, but also the prospects of your target market in light of macroeconomic developments. Different scenarios must be taken into account to illustrate the risks, as well as the opportunities faced by your business.

Then, by assessing a broad range of trustworthy data, reviewing existing research and interviewing key industry players and potential customers, we will gather market insights for your business from which a strategy can later be built. Depending on the specific nature of your business, our team can help you:

• Determine whether you are ready to enter Japan
• Analyze the size and health of your target market
• Identify potential customers
• Measure purchasing patterns and consumer behaviour
• Identify key distribution channels and partners
• Pinpoint cultural differences and how they can be overcome
• Evaluate the traits and strategy of existing competition
• Recognise important laws and regulations

Japan’s consumer landscape is ever-changing and full of nuances. Products and services must be tailored to the unique behaviour and preferences of Japanese consumers, which they don’t always share with their western counterparts. The quality of pre-entry research often distinguishes companies who fail in Japan from those who succeed - our assimilation of well-rounded insights on your behalf will ensure your business falls into the latter category.